TDK MEDIACTIVE SECURES CHEVROLET® LICENSEFirst-Ever Corvette® Titles to Hit NextGeneration Gaming Consoles in 2003CALABASAS, Calif. –May 15, 2002 – TDK Mediactive, Inc. (OTC: TDKM.OB), aglobal publisher of interactive entertainment software,ugg milano, announced today that afive-year worldwide licensing agreement has been forged with the Chevroletdivision of General Motors Corporation (NYSE: GM). Under the agreement, TDKMediactive now has publishing and distribution rights for interactive videogames based on the Chevrolet license, specifically dedicated to the Corvette50th Anniversary.“The acquisition of this significant automotive license will considerablybolster the 2003 TDK Mediactive line-up,” said Vincent Bitetti, chief executiveofficer of TDK Mediactive. “The Corvette is a widely known and respected brandof sports automobile and we intend to develop a strong franchise of games thatwill provide automobile enthusiasts and gamers alike the chance to experienceits incredible power, heart-stopping speed and extensive history.”About TDK Mediactive, Inc.Southern California based TDK Mediactive, Inc. is a global publisher of highquality interactive entertainment software for the PlayStation®2 computerentertainment system, PS one game console, Xbox‘ video game system fromMicrosoft, and the Nintendo GameCube , Game Boy® Advance and Game Boy® Colorsystems. The company also publishes titles for personal computers via aco-publishing agreement with Activision Value, a subsidiary of Activision, Inc.The company's games are based on licensed and original content derived frommajor motion pictures, video franchises,ugg italia, popular literature and popular culture.TDK Mediactive has exclusive technology and content licenses with Sony ComputerEntertainment America Inc., Microsoft Corporation, Nintendo of America Inc.,Timberland portugal,DreamWorks SKG, Vivendi Universal Studios, Mattel, Inc., Classic Media, R & STrading,Timberland botas, BKN International, DC Comics, Hallmark Entertainment Distribution LLC,BDSP Inc., The Jim Henson Company,Canada goose jakke, General Motors Corporation and others.TDK Mediactive is 73% owned by TDK USA Corp.,ugg stivali, and is part of TDK Corporation's(NYSE: TDK) global effort to expand its offerings to consumers ofentertainment-oriented products. More information about TDK Mediactive and itsproducts is available at www.tdk-mediactive.com.This release contains forward-looking statements. These statements are subjectto certain risks and uncertainties that could cause actual results to differmaterially from those anticipated in the forward-looking statements. Readersshould not place undue reliance on forward-looking statements, which reflectmanagement’s view only as of the date hereof. The Company undertakes noobligation to publicly revise these forward-looking statements to reflectsubsequent events or circumstance. Readers should carefully review the riskfactors described in the documents the Company files from time to time with theSecurities and Exchange Commission.Chevrolet, Corvette, CORVETTE 50th ANNIVERSARY LIMITED EDITION Trademark(s),Emblem(s), and vehicle model body design(s) are General Motors Trademarks usedunder license to TDK Mediactive.Official GM licensee authorization number: 99-7502-40611.
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